Steps for Search Engine Optimization of a Website or Blog for Digital Marketing

Picture this: you’ve written a fantastic essay on a topic directly linked to your company. You already have 70% of the work done so that this post begins to look properly positioned in Google. Currently lacking is 30% in order to fully optimise the content for search engines.

We’ll walk you through the primary steps we take to ensure a high-quality blog post is published every time, with an eye on current best practices in Digital Marketing and Search Engine Optimization. The seven-step procedure is outlined below.

Main Keyword In The Article Title

Knowing which search terms will be used to guide the article’s optimization is a prerequisite to getting started. By optimising an article for these terms, your content will be more likely to appear with buy backlinks from professional SEO agency Google when people search for those phrases in Google.

Knowing the search terms you wish to rank for can help you determine their frequency in the title. Use the headline, “10 finest SEO websites in India,” to increase your site’s visibility in results for the query “vegetarian food in India” on Google.

The article’s body should have some relation to the title. Inclusion of a keyword in an article’s title alone will not boost its search engine rankings.

Title Tag’s Primary Focus On

An article’s title and its title tag are not the same thing. When creating a blog post or website, the primary keyword should always be used. The first is what the human reader sees, while the second is what Google and other search algorithms see.

The title tag, like the title, should contain the relevant keywords. According to Google, this is a major internal component in determining the page’s position in the search results.

Description’s Primary Focus And Keyword

Even if the meta description tag has no bearing on rankings with buy profile backlinks service, it still helps to have a well-optimized one that makes use of the keywords.

Meta descriptions should be between 155 and 165 characters long (or no longer than two lines). Summarize the article’s contents and why the reader should care in this area.

URL handle

It’s crucial that our post’s URL include the keyword as well, in addition to the title and description.

The question is, what exactly is a URL’s slug? The slug is the portion of a friendly URL that specifies the target page. There is no hard and fast rule on how long a URL slug should be, however brevity is preferred for two main reasons.

The user will have an easier time reading and remembering a short URL than a lengthy one. A word’s ability to be placed in a URL decreases the further it is to the right and the more words there are in the URL.

Images’ Density and Typeface in Articles

Because of their impact on load speed, photos should be optimised for both weight and size before being included to an article. Indeed, in this regard, there are two major considerations. In terms of file size, photos should not be larger than 1280px on the widest side. Furthermore, the resolution is optimised for online use (72ppp).

Format: Images should be saved in a suitable format; popular options are JPG (suitable for pictures, banners, and so on) and PNG (ideal for illustrations or icons with transparent backgrounds).

The use of the “alt” attribute on pictures

The “alt” property, often known as “alternative text,” explains a picture in words. It’s used to tell Google what’s visible in an image. To put it another way, this improves how Google indexes both the image and the website it appears on.

Look closely enough at any web page, and you’ll see that its html code looks somewhat like this: img src = »image 1.jpg» alt = »red shoes»>

Insert relevant keywords into the text

The keywords should appear at least three or four times in the body of the content. The point is to use them whenever possible, but to do it in a way that reads smoothly and makes sense. Using synonyms or variations that are close to our key phrases is one approach to include keywords into the body of the post without having to cram the text full of irrelevant terms.

Using this 7-step plan, you can boost your search engine rankings and outrank your competition by having your high-quality content indexed and shown by major search engines like Google. Ultimately, this raises your site’s credibility, which in turn increases your organic traffic or sales. If you want more traffic to your website or blog, implement these SEO strategies.